SEO for Financial Websites
Financial websites are typically very mature in terms of the delivery of financial services but very immature in terms of online marketing and SEO. Servicing existing customers better almost always took priority over trying to build a dominant digital brand to attract new customers. Due to the operational nature of financial websites SEO has not typically been a high priority. This is beginning to change and we are seeing increased competition amongst financial companies for share of voice, thought leadership and digital dominance. Financial services companies are starting to realise that they are far more likely to win a new customer if, whenever the customer searches on a specific topic, the best content always comes from their company.
Defining and executing SEO strategies for financial services brands is complex and usually involves multiple website owners and functional stakeholders. Technical changes to improve structural on-page SEO issues takes time and are often subject to exhaustive change control. Our SEO professionals have experience working in some of the world’s most complex and competitive financial services organisations. They will work with your processes and within your constraints to deliver immediate results.
SEO for Financial Website | Monthly Managed Service
- Competitive benchmarking and analysis of search performance across most important keywords and markets
- Monitoring, analysis and optimisation of 500 top ranking pages that drive traffic
- Monitoring, analysis, and optimisation of 500 top keywords that drive traffic
- Monitoring, analysis, and optimisation of 500 strongest / most authoritative pages
- Content development, optimisation, promotion and targeted link building
- Updated specific, prioritised and actionable recommendations for improving search performance based on extensive SEO toolkit and results of monthly benchmarking and analysis
- Specific instructions and support for system integrators on website code optimisation
- Availability to respond to SEO questions and provide general SEO advising
- Weekly 30 minute conference calls to discuss progress against SEO priorities
If you operate a large Financial website and are interested in learning more about our monthly managed SEO services, please send an email to info@managedseo.com
