SEO Rules – Google is King!
SEO is an ever changing landscape with three moving targets – the algorithms for Google, Yahoo and Bing. With over 500 changes to the Google algorithm alone over the past five years it is almost impossible to adjust tactics every time Google tunes its index – let alone follow all of the changes made by Yahoo and Bing.
Although the dominance of Google in search makes us all a little nervous most SEOs are grateful to have only one master. Google is the King of Search for 2010 and the market share held by Bing and Yahoo do not warrant any effort being invested in SEO tactics specific to these platforms. Yahoo and Bing are playing catch-up and whatever SEO tactics you deploy that help with your rankings in Google will also help your rankings in Yahoo and Bing.
Google has also been very helpful in outlining clear guidelines and recommendations for SEO. As long as you stay within these guidelines you can be as aggressive as you want and your efforts will deliver sustained competitive advantage. Many short-term black hat tactics are available that will drive short-term advantage in search but your advantage may only be one update away from being turned into a disadvantage.
With search being the primary source of traffic to most websites, and Google ruling search, you really don’t want to get in Google’s bad books. New start-ups can roll their dice with Black-hat SEO tactics but we strongly deter all of our clients to purchase links or participate in organised link schemes.
Be very careful to understand exactly what tactics your SEO is using and the inherent benefits and risks. Many SEO agencies are willing to take greater risks with your brand than the owners of that brand would if they fully understood the potential benefits and risks. Take the time to understand Google’s policies and challenge your SEO agency on their approach.
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ManagedSEO drives fans and customers to some of the world's most popular digital brands. Search is hands-down the single most important source of web traffic. We are experts in leveraging search to achieve maximum reach for our clients.
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